Top Reasons Why Your Business Needs a Creative App

Mobile Development
Top Reasons Why Your Business Needs a Creative App
Vaibhav S.

Written by

Vaibhav S.

Updated on

March 21, 2024

Read time

6 mins read

In this competitive bandstand, it’s become inevitable for entrepreneurs to enforce peerless marketing strategies. When it comes to marketing contrivance, businesses use different tactics to beat their competition.

Lately, mobile app revolution has helped entrepreneurs to elevate their business. It helps them to make concrete marketing strategies and business procedures more productive. The app helps to improve user experience and boost up ROI- all due to efforts put in by top app development companies.

There is a saying that new ideas can change the world no matter who you are and where you belong from. The entrepreneurs can succeed if they create a powerful medium to communicate and interact with their users, bring to the table fresh marketing ideas and implement them to perfection. The need for a mobile app is bigger than ever as it brings success, happiness, and glory.

How can a creative app help you succeed?

There is a thin line between adding innovative features to your app, making it creative and ruining the user experience altogether for the end users. While playing with the features, UI and UX of the app make sure you don’t wreck the feel of using an app and its core objective. It is important to keep the app as simple as possible to help it make money for you. Here are few ways how and why you need to build a creative mobile app in this modern and technically-advanced era.

#1. It increases engagement

Gone are the days when marketers used to deploy traditional marketing strategies. The conventions have changed, thanks to mobile app development agencies for their radical efforts. A mobile app widens door of possibilities that aid in reaching the target audience and thereby leaving an enriched impression. Whether you are a small entrepreneur or a large enterprise owner, a mobile app can help you achieve impeccable success numbers, which is also the need of today’s growing market.

#2. It incorporates the latest technology

With literally everything being controlled by technology, having in place a technically- sound medium to interact with your users becomes more than necessary. New technology offers myriad opportunities that can give you superiority and spread your brand to a larger set of audiences.

#3. It focuses on problem-solving

Most successful apps are a clear example of what a problem-solving app can help you achieve. Take an example of Uber, it solves the problem of finding a cab for millions of daily commuters worldwide. Uber is minting money only because it addresses a life problem and makes it simple for the end users to book a cab.

An app called Photomath allows its users to learn the step-by-step solution of a mathematics problem that too without entering those long formulas or expressions. It uses the camera to scan the question, thereby solving it to reveal the final answer.

#4. It enables effectual promotion

Mobile apps can be used to send personalized push notifications to your users based on their interest, past behavior, preferences and location. This makes the promotion of your services, products and offers more effectual than ever. One thing is for sure that your promotional efforts won’t go in vain as recent studies have revealed that push notifications perform better than conventional text messages and emails.

#5. It improves sales

Sales of a business are directly proportional to how well you put together things while preparing an app for your business. According to a recent survey, more than 50% of entrepreneurs accept that owning an app is beneficial for their business. In fact, a good mobile app boosts ROI significantly.

The mobile apps have transformed the way users browse and shop a lot of entities including apparels, household products, toys, gadgets and even bulky furniture. By using an app customers have the freedom to buy anything no matter where they’re staying and what time they are using the app.

According to Statista, by 2020, mobile apps are expected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. It shows how apps are on trend and what they offer to businesses on a whole. That’s huge if we compare with past years.

#6. It offers a superior user experience

With this hustle-bustle life, people consider apps more convenient comrade to a website. Users want the convenience that a mobile app provides. It adds value to their lives, saves time and effort, allows them to achieve goals quickly and finally creates a huge possibility to convert them into leads.

A good app always meets its customers’ expectations, simplifies the associated complexities and above everything else enables users to achieve desired objectives while they are on the go.

#7. It enhances visibility

As per a fresh report by Flurry Analytics, which released in 2018, people in the US are spending more than 5 hours a day on their mobile phones. Mobile apps continue to be the supreme medium for the users as browser share on mobile now accounts for just 8% of the total time spent on mobile devices- all because of the top app development companies that help you to construct engaging and creative apps. These apps are not only engaging but a way to reach the audiences on a broader scale.

Since more and more people are glued to their mobile devices, a mobile app reckons to be a powerful medium for brand’s visibility enhancement.

#8. It gets you ahead of the competition

In today’s scenario and competitive landscape, business demands you to be creative in regard to philosophies you follow, methods you implement and strategies you plan to devise for marketing and growth. A mobile app is such a medium that takes you ahead of your competition. As per surveys and statistics, mobile apps are so popular now that many small businesses have identified the value of having an app.

Apps not only are the source to target right audiences, but a medium to market your products and services. It is probably time to act and surpass your competition by associating with one of the leading mobile app development companies.


Getting an app is not difficult but finding a legitimate mobile app development company, is certainly a task. Hope the above pointers will help you to understand the importance of useful apps built for your business. In this modern technological era, we can’t take the ordinary route to devising marketing strategies. Hence, it is recommended to have an effective app that benefits your business and satisfies your users.

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Vaibhav S.

Vaibhav S.


Vaibhav Shah leads Techuz as its CEO, dedicated to catering to the needs of both startup and enterprise clients with custom web and mobile application solutions. Techuz specializes in crafting scalable web applications and mobile apps, leveraging technologies such as Angular, React.js, Node.js, PHP, React Native and Flutter