{"id":5838,"date":"2021-08-26T15:52:28","date_gmt":"2021-08-26T15:52:28","guid":{"rendered":"https:\/\/www.techuz.com\/blog\/?p=5838"},"modified":"2025-12-22T15:01:38","modified_gmt":"2025-12-22T09:31:38","slug":"what-makes-a-good-app","status":"publish","type":"post","link":"https:\/\/www.techuz.com\/blog\/what-makes-a-good-app\/","title":{"rendered":"What Makes a Good App? 10 Key Elements to Develop a Successful App"},"content":{"rendered":"<p><strong>Quick summary:<\/strong> A good app solves user needs and provides value. It also boosts user engagement and retention, providing benefits to the business. Some common and important elements that make such a good app include \u2014 solid market research, seamless design and usability, high performance, appropriate technology, security, thorough testing, proper marketing and monetization strategy, excellent user support, and continual improvements.<\/p>\n<p>Carefully look at these astonishing <a href=\"https:\/\/buildfire.com\/app-statistics\/#:~:text=The%20average%20person%20uses%209,t%20get%20used%20every%20month.\" target=\"_blank\" rel=\"nofollow noopener\">stats<\/a>:<\/p>\n<ul>\n<li>As of 2021, there are over <strong>4.8 million<\/strong> apps in both app stores.<\/li>\n<li>An average user has 80 apps on the phone but <strong>uses only 9 apps daily.<\/strong><\/li>\n<li><strong>Only 29% of the apps<\/strong> on the phone make it beyond 90 days.<\/li>\n<\/ul><br><\/br><p><em>Well, what does this data mean? <\/em><\/p>\n<p><span style=\"font-size: 1rem;\">It clearly shows that only a few in the overcrowded app market are able to hook users. <\/span><span style=\"font-size: 1rem;\">These are the apps that users like, recommend to others, and even spend money on. Moreover, they are also featured in the app stores. <\/span><span style=\"font-size: 1rem;\">These are the apps that we consider successful. And in this article, we have explained 10 key elements necessary for creating such apps.<\/span><\/p>\n<div class=\"highlited-sec\">\n<h3>We answer all these <strong><i>questions and more<\/i><\/strong> in this blog:<\/h3>\n<ul>\n<li><a href=\"#section0\">What Makes a Good App?<\/a><\/li>\n<li><a href=\"#section1\">Wrapping Up<\/a><\/li>\n<\/ul>\n<\/div>\n<h2>What Makes a Good App?<\/h2>\n<p><span style=\"font-weight: 400;\">Common elements that make a good app include the following:<\/span><\/p>\n<ol>\n<li>Market and Audience Research<\/li>\n<li>Flawless Design<\/li>\n<li>Performance<\/li>\n<li>Right Development Technology<\/li>\n<li>Rigorous Testing<\/li>\n<li>Security<\/li>\n<li>App Marketing Strategy<\/li>\n<li>Right Monetization Strategy<\/li>\n<li>Excellent User Support<\/li>\n<li>Continual Improvements and Updates<\/li>\n<\/ol>\n<h3><strong>1. Market and Audience Research<\/strong><\/h3>\n<p>Research is a crucial aspect of any successful app. It provides you the insights to create an app based on real data rather than assumptions. And this is quite essential for the app&#8217;s success.<\/p>\n<p>According to <a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"nofollow noopener\">CB Insights<\/a>, 35% of startups fail because there was no market need for their product. Good research can save you from that by helping you understand who&#8217;ll use your app \u2014 the audience and what problem will it solve \u2014 market need. <span style=\"font-size: 1rem;\">Also, the decisions for the later stages of design, development, and marketing largely depend on the research.<\/span><\/p>\n<p>As a part of the research, you must evaluate your competitors, use analytics to get vital metrics and trends, collect user demographics, and conduct surveys for qualitative and quantitative data. In case your app idea is unique and doesn&#8217;t have enough market data, you can go a step further by building a minimum viable product to gather the data. There are many <a href=\"https:\/\/www.techuz.com\/blog\/popular-minimum-viable-product-examples-how-to-apply-them-to-your-startup\/\" target=\"_blank\" rel=\"noopener\">minimum viable product examples <\/a>that can help you test your hypothesis and collect insights without actually building an app.<\/p>\n<h3><strong>2. Flawless Design<\/strong><\/h3>\n<p>Design can make or break your app. After all, it&#8217;s the way your app looks, feels, and functions. Get it right and you&#8217;ll get higher engagement, retention, and brand reputation. So we recommend investing ample time during the design phase, particularly in UX. Here&#8217;re some of the quick tips that you should consider.<\/p>\n<h4><strong>Create a great first-time experience<\/strong><\/h4>\n<p>Hook the users from the start with pleasing onboarding to help them understand how to use the app and the value it provides. Also, avoid any friction that can bounce the users \u2014 such as unnecessary sign-in walls.\u00a0 Sometimes slow loading time can affect the first-time experience; you can strategically use preloaders for that.<\/p>\n<h4><strong>Humanize the designs<\/strong><\/h4>\n<p>Successful apps make users feel like they&#8217;re interacting not with the software but with a human. You can humanize your designs using personalization, expressive illustrations and visuals, functional animations, micro-interactions, and meaningful UX copies.<\/p>\n<h4>Minimize cognitive load<\/h4>\n<p><span style=\"font-size: 1rem;\">\u00a0<\/span><span style=\"font-size: 1rem; font-weight: 400;\">If your designs require more cognitive load, users are more likely to have a bad experience and abandon the app. So try to minimize the load by keeping the design simple, familiar screens, easy navigation, consistent design, and chunking the huge tasks into bite-sized.<\/span><\/p><br><\/br><h3><strong>3. Performance and Stability<\/strong><\/h3>\n<p>Users expect a quick, smooth and snappy performance while using the app. Delay in load time or any lags and crashes can ruin their experience. And they won&#8217;t mind leaving the app or even uninstalling it. In fact, research by <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/speed-is-key-optimize-your-mobile-experience\/\" target=\"_blank\" rel=\"nofollow noopener\">Google reports<\/a>\u00a0that\u00a0<strong>70% of smartphone users will switch to another app if it&#8217;s too slow<\/strong>. And even a minor delay from 1 second to 3 seconds increases the bounce probability by 32%. So the bottom line is, your app must maintain a high performance.<\/p>\n<p>To do that, you need quality development and follow the best practices. Here&#8217;re some of the things to consider.<\/p>\n<ul>\n<li>Follow best coding practices<\/li>\n<li>Optimizing, <a href=\"https:\/\/devoxsoftware.com\/hire\/hire-react-js-developers\/\" target=\"_blank\" rel=\"noopener nofollow\">resizing<\/a>, and caching images<\/li>\n<li>Work on improving the app startup time<\/li>\n<li>Minimize the memory consumption<\/li>\n<li>Optimize the app for various devices (especially low-end devices)<\/li>\n<li>Utilize pre-loading\/pre-fetching data where suitable<\/li>\n<\/ul>\n<h3><strong>4. Right Development Technology<\/strong><\/h3>\n<p>We know that the technology we choose impacts the features, functionalities, and in general how the app works. But there&#8217;s more to it \u2014 development cost and time to market. The right technology will help you fulfil your objectives \u2014 be it providing the native experience, developing a quick MVP to gather feedback, or launching apps for different platforms with just one codebase. Based on your needs and objectives, you may choose to use native or cross-platform technologies.<\/p>\n<h4>Native development<\/h4>\n<p><span style=\"font-size: 1rem;\">Platform-specific native technologies such as Kotlin (Android) and Swift (iOS) give the best functionalities, features, UX, and performance. There&#8217;s high customization, full access to the phone&#8217;s resources, and <strong>the potential of what you can do is pretty limitless<\/strong>. However, it comes with high development costs, time to market, and requires separate teams for each platform.<\/span><\/p>\n<h4>Cross-platform development<\/h4>\n<p>Cross-platform technologies are a cost-effective alternative to native. Although there are some limitations, they are capable of providing native-like functionalities, experience, and performance to a great extent. In fact, in many cases, its <strong>benefits such as\u00a0cost-effectiveness, faster development, and a single codebase<\/strong> weigh more than its limitations. If you are a startup, with a limited budget, this could be the right option for you. Moreover, technologies like React Native and Flutter are reducing the gap between what native and cross-platform apps can do.<\/p>\n<h3><strong>5. Rigorous Testing<\/strong><\/h3>\n<p>Crashes are among the key reasons for negative reviews and uninstalls.\u00a0 <a href=\"https:\/\/software.intel.com\/content\/www\/us\/en\/develop\/blogs\/eight-reasons-why-users-hate-your-app.html\" target=\"_blank\" rel=\"nofollow noopener\">As per a report<\/a>, 96% of the users would write a bad review, while 44% would immediately delete the app for that.\u00a0 That&#8217;s a significantly huge number. Any app that wants to be successful cannot afford such damage. This makes it essential to remove any faults app with rigorous testing before it&#8217;s live.<\/p>\n<blockquote>\n<h6 style=\"text-align: left;\"><em>\u201cFreezing, crashing and slow responsiveness were the primary bugbears&#8230;96% (of the users) said that they would write a bad review on an under-par app, while 44% said that they would delete the app immediately.&#8221;<\/em><\/h6>\n<\/blockquote>\n<p>Your app has to perform well on various standards. This includes different functional and non-functional parameters such as usability, performance, stability, security, etc. And you have to maintain it across myriad devices, screen resolution, and usage scenarios.<\/p>\n<p>While you may do your best during design and development, errors are bound to happen. Or at least there&#8217;s always room for improvement. And it&#8217;s through the testing you can further refine your app.<\/p>\n<p>It&#8217;s better to consider testing early and frequently at each stage of development. So by the time the final app is ready, it&#8217;s already gone through multiple testing. Also due to a large number of mobile devices, ensure to test the app across different configurations: devices, screen size, and network.<\/p>\n<h3><strong>6. Security<\/strong><\/h3>\n<p>Since the majority of the activities \u2014 financial transactions, shopping, booking, chatting, and storing private data \u2014 are done on mobile devices and apps, security can not be treated as a good-to-have feature.<strong> It&#8217;s an indispensable part of your app.<\/strong><\/p>\n<p>An unprotected app with poor security is vulnerable to compromising critical user data such as personal information, payment data, medical records, etc. So as an app developer, it&#8217;s your responsibility to safeguard users&#8217; data as well as your app&#8217;s reputation.<\/p>\n<p>There are several mobile app security practices that ensure your app is secure. Even iOS and Android provide platform-specific security guidelines. Here are some of the basic mobile security requirements that an app must follow.<\/p>\n<ul>\n<li>Ensure proper encryption\u00a0for data storing and sharing<\/li>\n<li>For confidential user data, store it locally on the device with sandboxing<\/li>\n<li>Use HTTPS and SSL protocols for transferring data between app and servers<\/li>\n<li>Keep libraries, SDKs, and other dependencies up to date.<\/li>\n<li>Always audit the third-party libraries before you use<\/li>\n<li>Perform a rigorous penetration test<\/li>\n<li>Employ proper session management<\/li>\n<li>Adhere to security compliance such as PCI DDS for payments and HIPPA for medical apps<\/li>\n<\/ul>\n<h3><strong>7. App Marketing Strategy<\/strong><\/h3>\n<p>No matter how great your app is, if it can&#8217;t reach your target audience it is certainly destined to doom. You need a strategy to raise awareness, reach the target audience, and get them to install the app. As per a <a href=\"https:\/\/www.businessinsider.in\/the-biggest-challenge-building-a-mobile-app-has-nothing-to-do-with-how-the-app-works\/articleshow\/51163162.cms\" target=\"_blank\" rel=\"nofollow noopener\">survey<\/a>, marketing is the number one challenge that app developers face in building the app. In fact, marketing was considered 2x times more difficult than design and development. If you are one of those who is facing a hard time marketing your app, here&#8217;re the popular app marketing tactics.<\/p>\n<p>Optimizing your app\u2019s landing page with basic SEO principles can help it appear in relevant search results. Monitoring keyword trends and search behavior can guide which features or content to highlight. Using\u00a0<a href=\"https:\/\/www.loopexdigital.com\/\" target=\"_blank\" rel=\"noopener nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.loopexdigital.com\/&amp;source=gmail&amp;ust=1766479979920000&amp;usg=AOvVaw2lzeEQu2coEMeG7ybulk8K\">professional SEO services<\/a>\u00a0can support the technical setup and content structure to improve discoverability without being overly promotional.<\/p>\n<h4>Create a landing page<\/h4>\n<p>Your app&#8217;s landing page is the place for your users to learn more about your app and at the same time<strong>\u00a0persuade them to download it.<\/strong> You can also use it to signup visitors for launch notifications and gather insights even before the app is made.<\/p>\n<h4>Employ content marketing<\/h4>\n<p>Content marketing provides significantly high ROI at less cost compared to many other digital marketing channels. It can <strong>help you increase your brand awareness, build trust and authority, increase organic traffic, aid SEO and ASO,<\/strong> <strong>and get high-quality leads (who are more likely to download your app).<\/strong> You may strategically use different types of content such as blogs, videos, podcasts, infographics, etc. for your content marketing.<\/p>\n<h4>Work on\u00a0app\u00a0store\u00a0optimization (ASO)<\/h4>\n<p><strong>\u00a0<\/strong>ASO is the number one driver for app discoverability.<strong> About 70% of mobile users <a href=\"https:\/\/appradar.com\/academy\/what-is-app-store-optimization-aso#:~:text=A%20whopping%2070%25%20of%20mobile,method%20for%20discovering%20new%20apps.&amp;text=Moreso%2C%20the%20search%20ranking%20position,with%20the%20number%20of%20downloads.\" target=\"_blank\" rel=\"nofollow noopener\">discover new apps<\/a> from app store searches<\/strong>, and 65% of the downloads are made after a search. Without a doubt, ASO is vital to your app&#8217;s success. So understand store ranking factors and optimize your store presence accordingly. Some of the common ranking factors in both iOS and Android app stores are app name, title, app description, app URL, reviews and ratings, and the number of downloads.<\/p>\n<h4>Invest in paid user acquisition<\/h4>\n<p>Paid user acquisition is targeting your audience to install your app via paid ad campaigns. This includes <strong>social media ads, PPC campaigns, and in-app advertising<\/strong>. Paid user acquisition can be the main driver of app installs when targeted to the right audience and through the right medium. However, understand that these campaigns are huge investments and you need to optimize them over time for profitability.<\/p>\n<h3><strong>8. Right Monetization Strategy<\/strong><\/h3>\n<p>A great app not only works well and attracts users but also leverages them to earn profit. There are various monetization strategies that you can use for different types of apps. The popular ones are in-app advertisements, in-app purchases(IAP), subscriptions, and selling APIs. While there are many paid apps in the app stores, the <strong>majority follow a freemium monetization model<\/strong>. And in fact, freemium apps are among the top grocers.<\/p>\n<div class=\"suggested-read\">Suggested read:\u00a0<a href=\"https:\/\/www.techuz.com\/blog\/how-do-free-apps-make-money\/\" target=\"_blank\" rel=\"noopener\">How Do Free Apps Make Money: Monetization Strategies of Top-Earning Apps<\/a><\/div>\n<p>With the freemium model, you offer the app for free and then upsell premium features or in-app consumables through IAPs or subscriptions. This works great because 1.) free offering reduces the acquisition fiction, and 2.) free apps attract mass, which is great to earn ad revenue.<\/p>\n<p>Whatever monetization model your choose, make sure to consider your audience, app type, other apps in the categories, app offerings, cost structures, and local pricing factors to maximize your revenue.<\/p>\n<h3><strong>9. Excellent User Support<\/strong><\/h3>\n<p>User support plays a crucial role throughout the user journey, but it is especially important during the retention and advocacy phase (after the app is installed or purchased).<\/p>\n<p>Promptly answering queries and solving user problems shows that you care which results in happy and loyal users. This brings along <strong>benefits such as higher engagement, retention, referrals, positive reviews, and lifetime value (LTV)<\/strong> \u2014 all that&#8217;s necessary for the app&#8217;s success. So ensure you&#8217;re providing superb user support.<\/p>\n<p>Here are some of the things that you need to consider.<\/p>\n<ul>\n<li>Respond to store reviews \u2014 especially when your app is recently released. And always reply and resolve negative reviews.<\/li>\n<li>Provide a good knowledge base such as FAQs and articles so that they can solve issues quickly on their own.<\/li>\n<li>Provide both internal and external contact channels such as in-app feedback and email.<\/li>\n<li>Promptly address payment or purchase-related issues.<\/li>\n<li>Keep the interaction human while communicating.<\/li>\n<\/ul>\n<h3><strong>10. Continual Improvements and Updates<\/strong><\/h3>\n<p>A mobile application is never finished; it requires continual improvements. Successful apps understand this very well, and so they frequently release updates with bug fixes, new features, and enhancements for better experience and performance.<\/p>\n<p><strong>The <a href=\"https:\/\/instabug.com\/blog\/how-often-should-you-update-your-free-mobile-app\/\" target=\"_blank\" rel=\"nofollow noopener\">update frequency<\/a> of the top 100 grossing apps is 14 days.<\/strong> While new apps trying to make an impact tend to release updates every 7 days. That pretty clearly shows that great apps continually work on providing improvements. You don&#8217;t have to release an update every week but ensure to quickly resolve any major issue or upgrade with the highly demanded features. Also, it&#8217;s great to prioritize the update based on real data such as user feedback, KPIs, and analytics reposts.<\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p><span style=\"color: #333333; font-size: 1rem;\">A good app is a combination of both user and business-centric elements. For users, it creates value, provides a delightful experience, and great performance. While for businesses, it encourages user retention and generates revenue. If the above-discussed criteria are met while creating your app, then there&#8217;s a high of success.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick summary: A good app solves user needs and provides value. It also boosts user engagement and retention, providing benefits to the business. Some common and important elements that make such a good app include \u2014 solid market research, seamless design and usability, high performance, appropriate technology, security, thorough testing, proper marketing and monetization strategy, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.techuz.com\/blog\/what-makes-a-good-app\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Makes a Good App? 10 Key Elements to Develop a Successful App&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[331,334,328,333,326,325,327,329,332,330,324],"better_featured_image":{"id":5844,"alt_text":"What makes a good app?","caption":"","description":"","media_type":"image","media_details":{"width":1280,"height":600,"file":"2021\/08\/great-App.png","sizes":{"thumbnail":{"file":"great-App-150x150.png","width":150,"height":150,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-150x150.png"},"medium":{"file":"great-App-300x141.png","width":300,"height":141,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-300x141.png"},"medium_large":{"file":"great-App-768x360.png","width":768,"height":360,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-768x360.png"},"large":{"file":"great-App-1024x480.png","width":1024,"height":480,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-1024x480.png"},"blog_list":{"file":"great-App-460x216.png","width":460,"height":216,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-460x216.png"},"alm-thumbnail":{"file":"great-App-150x150.png","width":150,"height":150,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-150x150.png"},"twentyseventeen-thumbnail-avatar":{"file":"great-App-100x100.png","width":100,"height":100,"mime-type":"image\/png","source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App-100x100.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":5838,"source_url":"https:\/\/www.techuz.com\/blog\/wp-content\/uploads\/2021\/08\/great-App.png"},"_links":{"self":[{"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/posts\/5838"}],"collection":[{"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/comments?post=5838"}],"version-history":[{"count":96,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/posts\/5838\/revisions"}],"predecessor-version":[{"id":8722,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/posts\/5838\/revisions\/8722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/media\/5844"}],"wp:attachment":[{"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/media?parent=5838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/categories?post=5838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techuz.com\/blog\/wp-json\/wp\/v2\/tags?post=5838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}